Associate Director of Annual Giving, Direct Marketing

UNIVERSITY OF NORTH CAROLINA - CHAPEL HILL   Chapel Hill, NC   Full-time     Advertising / Marketing / Public Relations
Posted on June 8, 2022
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Primary Purpose of Organizational Unit
University Development’s purpose is to support the mission of the university by raising private resources to enhance financial support for students, faculty, programs and facilities. University Development provides leadership and centralized services to all development offices throughout the University, serving as a focal point for annual giving, application development and IT support; campaign management; constituent programs; corporate and foundation relations; donor relations; gift planning; gift services; industry relations; marketing/communications; parents giving; principal gifts; prospect management, research and analytics; regional programs; scholarships and student aid; talent management; university events; and volunteer engagement.

Carolina Development is proud of its donor-centered philosophy, pursuing activities that always respect the interests and intentions of the donor as well as the University. The organization’s collaborative nature is a critical component to fulfilling our mission of raising private funds to benefit the university.


Position Summary

This position may be eligible for a hybrid work arrangement that may include a partially remote work location, consistent with System Office policy. UNC Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station.

Reporting to the Director of Annual Giving, the Associate Director of Annual Giving, Direct Marketing will design and execute the annual plan for direct mail, email, and solicitation of alumni and friends. They will also assist in engagement center planning with the Director of Annual Giving, Direct Marketing. The Associate Director will contribute and implement an overall outreach strategy to renew, retain, and acquire donors through direct marketing strategies. The Associate Director will serve as a subject matter expert on the direct marketing industry and provide consultation to the schools and units. The Associate Director will supervise the Assistant Director of Annual Giving, Direct Marketing.


Minimum Education and Experience Requirements
Relevant post-Baccalaureate degree required (or foreign degree equivalent) with three years or greater of related professional experience; for candidates demonstrating comparable professional backgrounds, will accept a relevant Bachelor’s degree (or foreign degree equivalent) and five years or greater of relevant experience in substitution.


Required Qualifications, Competencies, and Experience
Knowledgeable of strategies that will target annual giving prospects, alumni and donors for the schools/units and will focus on the outreach strategy to acquire, renew/retain, reactivate and upgrade donors. Must have the ability to establish strong and positive working relationships within University Development and with colleagues, donors and contacts campus wide and from external vendors. The ability to independently communicate complex topics to both internal and external individuals is essential.


Preferred Qualifications, Competencies, and Experience
Experience using design tools, including Adobe Premier products, is preferred. A minimum of three years’ experience in Direct Marketing and University experience is preferred.


Please apply online at


The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.