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McClatchy

808 Throckmorton Street
Fort Worth , TX
https://www.mcclatchy.com/
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Client Success Strategist

McClatchy
Fort Worth, TX Full-time
Posted on January 7, 2020

McClatchy has a great opportunity for a driven Client Success Strategist (CSS) who is a digital marketing guru and thrives on creating customer relationships that ultimately lead to renewal. The CSS serves as a client advocate and proactive, strategic resource for our Marketing Consultants throughout the sales process. The CSS is an integral part of our sales team, leading in creation or collaboration of digital strategy, media plans, customer onboarding, reporting and long-term customer retention and growth. 

McClatchy, a national leader in digital media, is growing rapidly in the digital space and delivering award-winning journalism in innovative ways. We are experiencing the most transformative period in our history.

Come Join McClatchy – a place where you have a voice and the ability to impact our future!

Click here to learn a little about us:  McClatchy

 

Location:  This position sits in our Fort Worth Star Telegram office


PRIMARY RESPONSIBILITIES:

  • Lead the post-sale onboarding and account management (along with the Marketing Consultant)
  • Collaborate with excelerate team members to launch campaign on time
  • Understand customer's KPIs and optimize campaign accordingly
  • Be a leader in creating campaign strategy and collaborating with the sales team on pre-sale media plans and research
  • Create focused media plans based on client goals and related research
  • Determine tracking strategies needed to tell a campaign’s true story
  • Review campaign results and make positive changes when needed
  • Prepare monthly campaign reports and present to Marketing Consultant and customer
  • Stay ahead of trends and digital marketing capabilities and be a digital marketing leader
  • Promote client advocacy at every step in the process
  • Perform client success duties for excelerate clients as needed

 

Minimum Qualifications

  • Bachelor’s degree AND 2 years related experience OR equivalent combination of education and experience
  • Experience with a variety of digital marketing tactics including social, SEO, SEM, display and programmatic
  • A proven track record in digital campaign sales, strategy and performance management
  • Ability to have productive customer interactions in person, on the phone or via email
  • Analytical skills and attention to detail
  • Ability to learn and adapt new technologies
  • Strong written, verbal and presentation skills
  • Excellent analytical, quantitative reasoning, problem solving, creativity and strategic skills

Preferred Qualifications

  • Experience implementing campaigns using Google Tag Manager and Google Analytics
  • Advanced knowledge of campaign tracking strategy including placement of pixels and other measurement software
  • Experience working with 3rd party vendors to fulfill or maintain customer campaigns
  • Google AdWords and Google Analytics certified
  • Experience with Salesforce and Google Drive