Audience Growth EditorMcClatchy
At The Star-Telegram, the reader comes first, last and always. Serving readers in a crowded media market means we must be the best and most relevant source of journalism. And we must work hard to reach people, wherever they are. That’s where the Audience Growth Editor comes in.
The successful candidate will ensure our journalism is laser-focused on serving and growing our digital audience by crafting effective headlines, by ensuring SEO and metadata are correct, by looking for video opportunities and by spotting potential stories in social and digital spaces. He or she will engage with readers on social platforms, answering questions and providing helpful links and context.
He or she will have a demonstrated commitment to change -- to constantly adapting to the ever-evolving ways in which readers seek out and interact with journalism. This person will also have an enthusiastic participation in ongoing conversations about what’s working and what’s not -- and an equally enthusiastic commitment to adapting accordingly.
-Strong writing and editing skills and excellent news judgment
-Unwavering commitment to accurate, ethical journalism
-Fluency in the science of readership and engagement, including an understanding of metrics/analytics programs such as Chartbeat, Crowdtangle and Omniture and development of story ideas derived from data.
-Understanding of SEO and other optimization opportunities and a demonstrated ability to learn new skills in social and digital.
-Strong interpersonal skills, including empathy and the ability to take and give constructive criticism.
-Ability to engage with readers and develop sources on social media platforms including but not limited to Facebook, Instagram and Twitter.
-Ability to correctly identify audience for selected stories.
-Ability to meet deadlines.
-Ability to edit video (using phone).
-Ability to work collaboratively on projects ranging from podcasts to video to enterprise stories. We will work comfortably in a job that will be fast-paced, data-driven, shaped constantly by feedback and experimentation and always evolving
-A way with headlines and an understanding of what works well on different platforms.
-An interest in telling stories using a variety of media, and an enthusiasm for learning new skills and technologies.
-An understanding of AP style.