Appointment Setter
McClatchy
Fort Worth, TX
Full-time
Advertising / Marketing / Public Relations
Posted on November 7, 2018
This position is responsible for outbound appointment setting of new and non-traditional advertisers alike for a group of sales reps throughout the region. In addition to setting appointments, position is also responsible for developing quality leads that have the highest propensity to close by utilizing department resources, including but not limited to CSS’s, marketing consultants, analysts and key data insight tools
PRIMARY RESPONSIBILITIES:
- Outbound calling to new businesses from provided and self-generated lead lists
- Identify and Qualify leads within region utilizing insights, data and resources
- Engage influencers and decision makers from lead lists
- Gather sales intelligence and provide pre-call notes to reps, utilize CSS’s as needed
- Confirmation of appointment through acceptance of calendar invites and full use of Salesforce to collaborate and communicate internally and externally.
KEY COMPETENCIES:
- Strategic Thinking
- Problem Solving
- Research/Data Driven
- Outbound Calling
- Detail Oriented
- Critical Thinking
- Collaboration
- Communication
- SalesForce Adoption
- Emotional Intelligence
- Accountability
MINIMUM EXPECTATIONS:
- 80-100 outbound calls per day
- Impactful relationship building and needs
- identification via phone
- Understanding and application of features and
- benefits of robust product portfolio for the region
EDUCATION:
Bachelor’s Degree preferred
The Fort Worth Star-Telegram is an Equal Opportunity Employer