Fort Worth Star-Telegram

808 Throckmorton St.
Fort Worth , TX
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Local Multi Media Sales Manager

Fort Worth Star-Telegram
Fort Worth, TX Full time
Posted on October 13, 2017

Purpose of job and results to be accomplished

Lead sales efforts for a team of Portfolio account executives and Digital Specialists within a specific geographic area.  Responsible for leading this team in revenue generation from local SMBs thru multi-media platforms – including print, digital and direct marketing. Role will involve strategic planning, mentoring and developing, departmental leadership and staff supervision.



Essential Job Functions

(What specific things are essential to accomplish its basic function)

  • Meet or exceed all team sales goals as well as lead Porfolio account executives and Digital Specialists in meeting or exceeding their individual goals.
  • Grow total revenue, digital revenue and direct marketing revenue within your sales team.
  • Cultivate and maintain a digital first sales focus within your sales team daily.
  • Expect and promote the use of SalesTouch with all account executives utilizing day-to-day sales functions, diagnosis calls and presentations/proposals. 
  • Identify revenue opportunities for your team and individual territories and strategically plan ways to maximize those opportunities.
  • Work with Targeted Publications Manager to grow Direct Marketing revenue for your sales teams.
  • Active in all negotiated rates and off rate card proposals for all account executives and specialists on your team.
  • Review competitive media within your geographic sales area and category.
  • Lead and promote sales in community weekly(s) in your geographic sales area for both your sales team and the advertising division, including special sections.
  • Work with sales team on revenue strategy and target accounts plans
  • Active in issue resolutions involving your team.
  • Responsible for sales executive performance including implementing performance improvement plans and performance reviews
  • Approve adjustments, contracts, rate authorizations, and commission reports for your sales team.
  • Provide an accurate revenue flash for team and individuals monthly and quarterly as needed by Local Multimedia Sales Director and/or Vice-President/ Advertising.
  • Recruit, interview, hire and train account executives and specialists as needed for open positions within your team, with Local Multimedia Sales Director approval.
  • Other duties as assigned.


(The following statements are required for all job descriptions)

·       Able to react to change productively and handle other essential tasks as assigned.

·       Comply with all company and departmental rules and policies as described in your employee guide and company memos as distributed.

·       This job description does not necessarily contain all of the actual or essential duties of this job.



Minimum Desired Qualifications



Education:                  College degree or equivalent in experience


Experience:                5+ years


Type of experience:  Advertising/Marketing/Business; sales management a plus



Special requirements or skills: Strong attention to detail, ability for direct selling, analysis prospecting, communication, presentation, and persuasion skills. Computer skills, Power Point and Excel. Needs auto and proper insurance.

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