Fort Worth Star-Telegram

808 Throckmorton St.
Fort Worth , TX
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Lead Generation Specialist

Fort Worth Star-Telegram
Fort Worth, TX Full time
Posted on January 3, 2018

Lead Generation Specialist

The Lead Generation Specialist plays a pivotal role in account acquisition and in the initiation of the sales process. The Lead Generation Specialist will work across a region, utilizing key data sources and insights to set and secure appointments for a group of sales executives. The Lead Generation Specialist must be a relentless phone-dial, articulate, polished, possess good judgment, knowledge about the client’s business and can place company benefits to secure a meeting. Attention to detail, ability to multi-task, communication and accuracy are a must.

Essential Duties and Responsibilities Include the Following:

New Business Solicitation

· Independent prospecting of opportunities that will drive new customers·

· Utilization of data systems to extract key business insights

· Understand client business and products.

· Acts as key client advocate and liaison.

· Interpret client needs and convey internally

· Works with new client to understand marketing objectives and opportunities

· Sells need for an appointment / meeting via phone  


Bachelor’s degree preferred



 2+ years prior sales/account management experience



This person must be highly organized, with a charismatic and varied communication style. Familiar with marketing and direct selling. Outbound phone etiquette and successful appointment setting skills is a must.  Must be proficient in using technology and ability to use a CRM system.