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Fort Worth Star-Telegram

808 Throckmorton St.
Fort Worth , TX
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Client Success Strategist

Fort Worth Star-Telegram
Fort Worth, TX Full-time
Posted on June 22, 2018

The Client Success Strategist (CSS) is a large contributor to the overall success of The Kansas City Star digital business as they will own the day-to-day management of digital accounts and help develop strategies to drive future account performance.  The CSS will assist in creating strategic digital solutions after Strategist must be a team player willing to provide support where needed with other misc. projects and planning.

ESSENTIAL FUNCTIONS:

Client Management + Strategic Planning

  •       Grow and develop the designated business.
  •       Build trust with and advise clients, providing a range of options to achieve client business and marketing objectives.
  •       Manage and effectively communicate client expectations for all initiatives.
  •       Contact and develop relationships with designated senior-level and mid-level clients.
  •       Supervise “day-to-day” designated client initiatives, including, but not limited to, business-building, strategy, media and creative projects.
  •     Play an essential role in major presentations to clients, including annual planning and selling creative, media plans and integrated campaign initiatives.
  •       Provide guidance to clients, assisting them with all aspects of their digital  marketing and advertising.
  •       Deep dive with client web analytics platforms like Google Analytics.
  •       Deliver quality client reporting by auditing, implementing, and managing digital tag management platform.
  •       Show our clients the value of our work by creating custom reports based on campaign goals to measure website performance.
  •       Discover underperforming areas of the campaigns and identify opportunities to improve the campaign.
  •       Lead client presentation development, add insight to data, and field strategic and technical questions.
  •       Engage with clients and resolve difficult business issues.
  •      Own client goals with detail-oriented briefs and strong attention to project management and follow-through
  •       Define project parameters and client needs.
  •       Manage client expectations regarding timing, schedules and process.
  •       Gather initial project-timing feasibility evaluation (through PM).
  •       Take responsibility for overall communication to the client and of the client’s business, providing insight to our internal agency team members regarding client business or project-specific needs.
  •       Collaborate regarding projects’ strategic direction and integration.
  •       Consult with appropriate stakeholders and subject-matter experts in the idea development process.
  •       Recap client meetings in writing.
  •       Champion our internal agency process to ensure quality of work.

 Provide leadership, support and expertise. Inspire, motivate, train and mentor the team as appropriate.

  •       Practice standard operating procedures within the department to engage with others professionally, efficiently and profitably.

 

NON-ESSENTIAL FUNCTIONS:

  •       Performs other duties and projects as assigned.
  •       Attends webinars and additional training opportunities to continue to increase knowledge.

KNOWLEDGE/SKILLS/ABILITIES:

  •      Must be self motivated and able to work independently and as a part of a team.
  •      Must have the ability to handle multiple projects and responsibilities simultaneously.
  •      Strong communication, analytical and organizational skills.
  •      Able to multi-task and excel under intense deadline pressure in a rapidly changing environment.
  •      Possess leadership qualities as they manage multiple projects to meet client needs.
  •      Intermediate to advanced proficiency with personal computers, the Internet, database applications, and the Microsoft Office suite of products.
  •      Intermediate to advanced knowledge of web technologies, Google Analytics, Google Tag Manager and digital ad serving/trafficking.
  • Previous experience with Salesforce a plus.
  •      Must be able to work effectively with others and communicate in a positive manner.
  •      Possess business and digital acumen; strategic thinker.
  •      Competitive, passionate and results driven.
  •      Ability to troubleshoot issues and display strong problem solving abilities.
  •      Exhibits technical competency with systems and tools.
  •      Able to learn new computer/web-based/3rd party programs and tools.
  •      Must have experience with technical development across multiple platforms as well as an understanding of the greater digital landscape (online banners, mobile, digital analytics, search, etc.).
  •      Must have exceptional presentation skills as well as excellent analytical skills.
  •      Must be highly organized, with a charismatic and varied communication style.

QUALIFICATIONS:

  •      Two years of prior advertising account management experience required.
  •      Bachelor’s degree in Marketing/Advertising or related field preferred
  •      Able to work under conditions where aggressive deadline pressures are essential.